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In this post I am going to be shedding some light on what exactly Organic & Pay-Per-Click (PPC) Search Engine Optimization is and some of the key differences between them.
First things first - what is Search Engine Optimization (SEO)? It is the practice of affecting the visibility of a website or web page.
Organic SEO is a two part beast. The first of those parts being On-Page optimization. On-page optimization focuses on internal (organic) changes to the website to make it more visible to the search engines - which will ultimate improve the performance of the site. A few of the